Paid marketing, handled.
Outlier runs the whole paid function — measurement, creative, and campaigns — so you can focus on your product and your customers. We build it from scratch, or take over what you've already got.
Why Outlier
Easy. Reliable. Done.
We do it all.
We build and run your entire paid marketing function, from 0 to results. The alternative is a tangle of agencies, third-party SaaS tools, and consultants — each handling a slice, none on the hook for the outcome.
Measurement, solved.
Measurement is where most paid programs stall. It's an engineering problem, not a marketing one — and most agencies need you to solve it before they can start. We integrate conversion tracking and attribution directly into your codebase, or hand the spec to your engineers. Everything else gets built on a foundation that actually holds.
Ad creative, quantity is quality.
Ad creative is the biggest performance lever in paid marketing — and the hardest to predict. The way to find what wins is to test more variants than most teams can produce. We ship a continuous stream across formats and angles, test live, scale what works. Bring your own creative if you want it included — finished ads, social posts, influencer content.
Campaigns, as code.
Most agencies run campaigns by clicking through ad manager UIs. We run them from code — every change automated, logged, and based on data. Budget shifts to what's performing, new creative gets tested against winners daily, and there's a clean record of every call. More attention on your campaigns, not less.
What we run
The whole paid function.
Working as one.
01
You measure what drives your business.
We design measurement to fit your specific business — your funnel, your LTV, the metrics you actually decide on. Because the same team runs creative and campaigns, the data feeds them directly: which variants to test next, where to shift budget, when to scale. No insights left dying in a dashboard.
02
You only scale what works.
Every ad we ship is built to be tested. Variants run live against the metrics you care about — the ones built into your measurement system. Winners scale. Losers get cut. The data decides what works, not opinions.
03
You see real performance.
Campaigns are built, launched, optimized, and rotated automatically across every major network. The optimizer reads from your measurement system directly — same team, same definition of "winning." Every creative variant gets explored; winners get exploited; budget shifts toward what's actually moving the business. Not vanity metrics. Not inflated dashboards.
Who it's for
Whether you're starting from zero or scaling a paid program.
Starting from zero?
Most of our clients haven't run paid before. We build the function from scratch — measurement first, then a small live test, then scale. You don't need an in-house team, a six-month ramp, or even to know which network to start on. We figure that out.
Already running paid?
If you've already got a paid program that's stalled — too many creatives to manage, too many networks, too much overhead between teams — we absorb the function and run it cleaner. You keep the budget; we deliver the result.
Who's behind it
Founder note.
Outlier was founded by Richard Dubach. Richard built the paid marketing function at Whatnot, and spent the prior decade in user-growth, data, and engineering roles at Instacart, Uber, and Zynga.
More about RichardContact
Let's talk.
Tell us a bit about your company and what you're trying to figure out. We'll get back within one business day.